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Bar Stool Guy
Oct 29, 20218 min read

Vitro Seating

Updated: Jun 9, 2023

Established in 1929, in St. Louis, Vitro Seating is one of the oldest companies on our list. They specialize in chrome retro diner furniture and all other types of restaurant chairs, booths, and tables. Vitro also offers worldwide shipping and personalized design service to adjust the needs of their customers.




Stephen Scott - President

Michael Scott - Vice President Leo Quinn - Chief Financial Officer Matt Cohen - Accounts Receivable Manager Robyn Toatley - Sr. Acct. Mgr. / Chain Spc. Amy Johnson - Sr. Acct. Mgr. / Sales Kim McHardy - Senior Designer / Sales

Ron Palazzolo - Purchasing Manager

Joe Lawlor - Media Manager


Monday-Friday: 7:00 AM - 3:30 PM Saturday-Sunday: Closed


RESGIONAL REPRESENTATIVES CONTACTS:

E. Pennsylvania (Includes Chambersburg & East)

S. New Jersey (Includes Princeton & South) Delaware

FTS Design Group 182 Oakbrook Dr.

Lisa Friedline (Owner)

Sue Walker (Sales Support)

Lesley Widergen

Northern/Central California/

Northern Nevada

(North of Bakersfield-excluding Las Vegas)

Vitro Office 201 Madison St. St. Louis, MO 63102 Mike Scott

Washington/Oregon/Idaho/Montana/ Vancouver, B.C./Alaska

Vitro Office 201 Madison St. St. Louis, MO 63102 Mike Scott

Washington/Oregon/Hawaii/Vancouver, B.C./Alaska

Vitro Office 201 Madison St. St. Louis, MO 63102 Mike Scott

W. Tennessee (Excluding Knoxville)


Middleton Sales, Inc. 508 Stefan Ct. Franklin, TN 37064-4218 Bill & Connee Middleton

Cell (Bill): 615.504.9970

Email (Bill): dovemark@aol.com Email (Connee): dovemarkmsm@aol.com


Arkansas/Northern Louisiana

(Shreveport East to Monroe)

Middleton Sales, Inc. 120 El Dorado Drive Little Rock, AR 72212 Cynthia Anderson


Gulf Coasts of Louisiana/Mississippi

Middleton Sales, Inc. 13152 Peacock Ave. Baton Rouge, LA 70817 Glenn Barras


Mid Mississippi/Jackson/Meridian


Middleton Sales, Inc. 220 Rossburg Drive Calera, AL 35040 William Middleton

Maryland/Virginia/Washington, D.C.

Charles L. Burton Assoc. P.O. Box 10276 Lynchburg, VA 24506-0276 Charles Burton Theresa Burton


Maryland

Charles L. Burton Assoc. 554 Obrecht Rd.

Ashleigh Goodman


Alabama/Georgia/North & South Carolina/E. Tennessee+Knoxville

West Florida Panhandle

(Not Tallahassee)

Premier Foodservice Group

Brad Ross

Maine/Vermont/New Hampshire

New York/Rhode Island/Connecticut/

Massachusetts

Vitro Office 201 Madison St. St. Louis, MO 63102 Mike Scott


N. Indiana (N. of Hwy 38/40)

N. Illinois (Springfield & North)

Paul Wojcik & Associates (PWA) 338 Kemman LaGrange Park, IL 60526 Paul Wojcik

Stephanie Wojcik

Phone: 708.579.5567 Cell (Paul): 708.203.5748 Cell (Stephanie): 630.258.5632


North & South Dakota

Paul Wojcik & Associates (PWA) 65 East Scott, Apt 16E Chicago, IL 60610 Stephanie Wojcik Cell: 630.258.5632 Email: stephanie@pwafood.com


Wisconsin/Minnesota

Paul Wojcik & Associates (PWA) 338 Kemman LaGrange Park, IL 60526 Sheila Palinkas Cell: 608-501-4017 Email: sheila@pwafood.com

Northeast Ohio


Gabriel Group (Home Office Address) 601 Fifth Street. N.W. Suite 400 Grand Rapids, MI 49504

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Paul Borden


Central Ohio / West Virginia

Gabriel Group (Home Office Address) 601 Fifth Street. N.W. Suite 400 Grand Rapids, MI 49504

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com Tim Oehler (Central OH)

Rob Finley (Central OH)

John Moorman (Central OH / West Virginia)


Northwest Ohio

Gabriel Group (Home Office Address) 601 Fifth Street. N.W. Suite 400 Grand Rapids, MI 49504

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Ric Mayer


Michigan

Gabriel Group (Home Office Address) 601 Fifth Street. N.W. Suite 400 Grand Rapids, MI 49504

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Scott Gabriel

Amy Gabriel

Mary Shellard (SW MI)

Jen Piche (East MI)

Dan Tibbetts (Central MI)

Dann Beute (Western MI)


East Kentucky Southwest Ohio

Gabriel Group (Home Office Address) 601 Fifth Street. N.W. Suite 400 Grand Rapids, MI 49504

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Seth Adam

Central/Southern Indiana Western Kentucky

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com


Central Indiana

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Kristin Bozovich 10984 Stillwater Ct.,


Western Pennsylvania

Home Office Phone: 616.583.9720

Home Office Email: info@gabrielgrp.com

Casey Courneen

Ryan Courneen


Missouri/Illinois South of Quincy

( Not Springfield )

Cre8tive Hospitality Solutions 317 Red Rock Drive

Kirk Hammond


Grapevine Office

Equipment Preference Inc. (EPI) 2255 Stone Myers Pkwy. Suite 105

Grapevine, TX 76051 Kristi Byler (National Accounts)

Bill Cassidy (CEO)

John Hatlety (Quotes)

Ben Lynch (Custom Quotes)

James Mathis (CFO)

Josh Moore (Orders)

Casey Obenshain (Contract Orders)

Alenia Robinson (Sales / Customer Service)

Suzannah Robison (EPI-2 Sales Manager)

Sarah Van Rensberg (Sales / Customer Service)


San Antonio

Equipment Preference Inc. (EPI)

Grapevine, TX 76051 Johnnie Merchant (End-User Specialist)


Dallas / Fort Worth (DFW)

Equipment Preference Inc. (EPI) 2255 Stone Myers Pkwy. Suite 105

Grapevine, TX 76051 Kimberly Boyles (End-User Specialist)

(East TX / Eastern DFW)

Doug Durrwachter (Consultant Specialist)

(DFW / West TX)

Kevin Early (End-User Specialist)

(DFW)

Lee Gorman(End-User Specialist)

(Western DFW / East TX)

Helen Hulse (End-User Specialist)

(West TX / West DFW)

Email: hhulse@epi-2.com Reagan Turner (End-User Specialist)

(DFW / East TX)


Oklahoma Equipment Preference Inc. 2255 Stone Myers Pkwy. Suite 105 Grapevine, TX 76051 Linda Hale-neira (End-User Specialist) Cell: 817.552.5511 Email: lhale@epikitchen.com

Austin Equipment Preference Inc. (EPI) 2255 Stone Myers Pkwy. Suite 105 Grapevine, TX 76051 Tony Catania (End-User Specialist) Cell: 817.552.5514 Email: tcatania@epikitchen.com

South Texas / San Antonio Equipment Preference Inc. (EPI) 2255 Stone Myers Pkwy. Suite 105 Grapevine, TX 76051 Annette Schonhoeft (K-12 End-User Specialist) Cell: 817.554.1820 Email: aschonhoeft@epikitchen.com


Houston Equipment Preference Inc. (EPI) 2255 Stone Myers Pkwy. Suite 105 Grapevine, TX 76051 North Houston

Matt Craig (End-User Specialist) Cell: 817.552.5534 Email: mcraig@epikitchen.com Houston Metro Area

Mike Tabert(End-User Specialist) Cell: 817.552.5504 Email: mtabert@epikitchen.com


Colorado/Wyoming

TRC Marketing, Inc. 4665 Joliet Street Denver, CO 80239 Katie Stowe (cell: 303.478.9151) Gretchen Murvine (cell: 303.241.6588) Sonia Nunn (cell: 303.669.1332) Amanda Conroy (support) Molly Guisinger (support) Tammie Deon (support) Jesse Levine (cell: 303.901.9980)

Ronda Hoffmann


Arizona (2 reps)

TRC Marketing, Inc. 20140 N. Golden Barrel Dr.

TRC Marketing, Inc. 3912 N. El Sereno Mesa, AZ 85205 Mark Jensen


Montana / Idaho TRC Marketing, Inc. 535 W. Kinsley St. Meridian, ID 83646 Mike Buckendorf Phone: 208.867.8852 Email: mike@trcmarketinginc.com

Utah TRC Marketing, Inc. 252 N. 200 W. American Fork, UT 84003 Dave Garbe Cell: 801.842.2101 Office: 801.492.8033 Email: dave@trcmarketinginc.com


Utah / Idaho TRC Marketing, Inc. 689 Larchwood Dr. Midvale, UT 84047 Pauline Sprague Phone: 801.699.1294 Email: pauline@trcmarketinginc.com

New Mexico & El Paso, TX TRC Marketing, Inc. 3800 Chelwood Dr. NE Albuquerque, NM 87111 David Hutchinson Phone: 505.400.4870 Email: hutch@trcmarketinginc.com


Tampa / St. Petersburg / Clearwater Orlando / Sarasota The Pantano & Pinilla Agency 4706 W Chapin Ave. Tampa, FL 33611 Patrick Pantano Email: p@pnpfl.com Phone: 813.503.5481

Miami / Florida Keys / Ft. Lauderdale The Pantano & Pinilla Agency 4185 SW 186 Way Miramar, FL 33029 Jay Pinilla Email: j@pnpfl.com Phone: 954.627.4831

Marco Island / Naples / Ft. Myers / Sarasota / Tampa The Pantano & Pinilla Agency 18234 Maple Rd. Ft. Myers, FL 33967 JD Kinnin Email: jd@pnpfl.com Phone: 813.494.8975


Orlando / Jacksonville / Ocala / Gainsville / Tallahassee The Pantano & Pinilla Agency 2500 Lee Rd, #233 Winter Park, FL 32789 Paul Hardin Email: Paul@pnpfl.com Phone: 941.284.3443

Miami / Florida Keys / Ft. Lauderdale The Pantano & Pinilla Agency 3044 NE 15 Terrace Oakland Park, FL 33334 Val Rodriguez Email: Val@pnpfl.com Phone: 954.465.3923


Ft. Lauderdale / Miami The Pantano & Pinilla Agency 4185 SW 186 Way Miramar, FL 33029 Bob Friesmuth (Consultant) Email: j@pnpfl.com Phone: 954.627.4831


Orlando / St. Pete / Sarasota / Bradenton / Venice The Pantano & Pinilla Agency 7139 Bowspirit Place Apollo Beach, FL 33572 Andrew Pasik Email: andrew@pnpfl.com Phone: 813.951.7014


Vero / West Palm Beach / Marina del Ray / Boca Raton /

Ft. Lauderdale The Pantano & Pinilla Agency 1126 N. M St. Lake Worth, FL 33460 Krisia (Kiki) Peltzer Email: kiki@pnpfl.com Phone: 619.252.9675


Founded in St. Louis, Missouri, Vitro Seating is an American icon that has been providing exceptional seating solutions to the restaurant industry for over eight decades. Rooted in tradition yet geared toward innovation, the company represents the embodiment of American craftsmanship, design versatility, and dedicated customer service.

A Heritage of Quality

Vitro Seating was born from a passion for creating quality, durable, and design-forward seating solutions. Since its establishment in the early 20th century, Vitro has cultivated a strong reputation for manufacturing furniture that stands the test of time. With a rich history that mirrors the growth and evolution of American design trends, the company's product line pays homage to classic, timeless styles while also embracing contemporary aesthetics.

Over the decades, Vitro has supplied furniture to an impressive portfolio of clientele. From local eateries and chain restaurants to hotels and other hospitality venues, the brand’s stamp can be found across a diverse range of establishments in America and beyond. Its legacy is intertwined with the growth and development of the American hospitality industry.

Unwavering Craftsmanship and Design Excellence

Vitro's prowess lies in its unwavering commitment to craftsmanship. The company takes pride in its handcrafted approach, ensuring each piece is meticulously constructed with the highest standards of quality and durability in mind. Vitro’s commitment to American-made quality is reflected in the longevity of their products, with many original pieces still in service decades after they were first installed.

Their design excellence is demonstrated through an extensive product range that spans from the nostalgic to the avant-garde. Vitro’s collections encompass an array of styles that resonate with various restaurant themes. The company offers everything from classic diner-style booths and chrome bar stools that evoke mid-century charm, to modern, sleek seating solutions that cater to contemporary design preferences.

Sustainability and Responsibility

Vitro Seating is not only dedicated to producing aesthetically pleasing and long-lasting furniture but is also committed to sustainability. The company recognizes the importance of environmental stewardship in manufacturing processes and aims to minimize its ecological footprint. This commitment includes responsible sourcing of materials, utilizing energy-efficient production methods, and implementing a robust recycling program. By prioritizing sustainability, Vitro ensures it delivers high-quality products that customers can feel good about.

Customization and Flexibility

One of the unique aspects of Vitro Seating is its approach to customization. The company understands that each restaurant has a unique story to tell and a distinct atmosphere to create. To cater to these specific needs, Vitro offers customers the flexibility to customize their furniture. From material selection and color choices to unique finishes and detailing, the company's customization options empower clients to create pieces that align perfectly with their vision.

Customer Service and Support

Customer service is at the heart of Vitro's operations. From the moment an order is placed to after-sales support, the company ensures its customers receive dedicated service. Vitro’s team works closely with clients to understand their needs, provide expert recommendations, and ensure a seamless ordering and delivery process. Post-purchase, Vitro stands by the quality of its products and provides support to guarantee customer satisfaction.

Conclusion

Vitro Seating stands as a testament to American manufacturing prowess, design ingenuity, and the timeless appeal of well-crafted furniture. With a rich history and commitment to quality, innovation, and customer satisfaction, the company has carved a unique space for itself in the restaurant furniture industry.

Whether you're designing a retro diner, a chic bistro, or a modern fine dining establishment, Vitro Seating provides a diverse product range that caters to various design aesthetics and functional requirements. Through its unwavering dedication to craftsmanship, sustainable practices, customization, and customer service, Vitro continues to enhance dining spaces across the globe, one seat at a time.


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